Distinguishing yourself from the competition is increasingly difficult. Standing out and conveying your vision to demanding consumers while balancing brand positioning, environmental sensitivities, social values, functionality and advanced labeling requirements in the face of ever changing trends is a big challenge.
Navigating the minefield of shifting customer behaviors can be accomplished with experienced design implementers to help you focus on the ultimate packaging design for your beverage programs.
Visual Design
We understand how critical it is to have options that protect product integrity and reinforce brand positioning across multiple platforms by managing the following components:
- Brand statement
- Comprehensive program position
- Product appearance
Technical Design
We design physical packaging structure from the ground up with a 360◦ approach to all factors throughout the supply chain:
- Determine best packaging practices
- Innovative material forms
- Security standards
- Shelf life requirements
- Sale venue impact
- Labeling requirements
- Integration into current offerings
- Efficient configurations
Product Design
The final phase of the design process is the proper integration of functionality and form which are always in the forefront of every step in our design process.
- Proper cost value ratio
- Recognized functional usage
- Clear tier association
Formulating systematic design architecture which supports your branding strategy encourages consumers’ initial buy-in and influences their repeated purchasing experience with you. Following these processes will produce an entire blueprint of your own design guideline with a distinct look and function suitable for your unique business environments.
