Unique landscapes like the Brazilian Cerrado provide a different environment.

At elevations of 3,000 to 4,000 feet the land can be very flat and is ideal for mass production of coffee, including mechanical picking/harvesting. Lack of rainfall is not a problem because water can be routed from northern rivers near the Amazon. Extreme dryness allows farmers using controlled water applications to provoke even flowering and therefore even-ripening and harvest.

Although these unique growing areas can produce high quality, nearly all of the production is dedicated to maximize productivity at minimal cost. Brazil produces an estimated 30% of the world’s coffee. This mass production is improving in quality, as technology becomes more efficient and precise.  Still the majority of the world’s fine coffees are cultivated by coffee growers on rugged mountain slopes.